Charisma Leader

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41. Do Unto Others: Create the marketing plan you would respond to. You expect to be treated with intelligence. You have needs. You welcome reminder messages about how to meet those needs. You hope to feel that you made a ...; Created on 01 June 2017
42. Look Straight Ahead: Horses wear blinders to keep from getting distracted by their excellent peripheral vision. Trainers want their horses to focus on the track ahead. Marketers seem to be easily distracted by what others ...; Created on 31 May 2017
43. The Law of Listening: There are no laws in marketing. Sure, there are books that claim to include immutable laws, but the fact is, if there were laws, every marketer would be using the laws and enjoying a successful return ...; Created on 30 May 2017
44. Is Your Message Consistent?: One of my favorite questions Jesus asked His disciples was directed to Peter: "Who do you say that I am?" This question is like a mid-term exam for His students. "Do you get it yet?" They walked with ...; Created on 26 May 2017
45. How Many Times Do I Have to Tell You?: One of the differences between teaching and professing is the willingness to repeat a lesson. Professors profess and keep moving through subsequent lectures. Teachers teach until a lesson is learned. "For ...; Created on 25 May 2017
46. Please Write a Letter: We've probably all been counseled to "be careful who you listen to." We are reminded to seek counsel from godly men (and women). I have advised entrepreneurs throughout my career to receive counsel only ...; Created on 24 May 2017
47. Look! A Shiny New Object: I don't know of any "quick fixes" in marketing. But I know that everyone wants one. People charged with "doing marketing" seem to search for the shiny object of the day in media. New tools are attractive, ...; Created on 23 May 2017
48. What Matters Most?: Bru-Bru is our golden retriever. She has a full water bowl near her food. She has water bowls near the pool, in the garage and out back. She has recently discovered the birdbath in our front yard. She ...; Created on 22 May 2017
49. Many People Won't Like This Message: Do you want to be liked or do you want to help people? Pick one. In ministry, if we focus on helping someone, we can't expect that everyone will like us. In marketing, our message of hope is designed to ...; Created on 19 May 2017
50. What Did I Do Today?: How do you measure the progress of one day in the process of marketing? Make sure that your mailing list grows in length and quality. Attract more people to you who need what you offer. Allow them an opportunity ...; Created on 18 May 2017

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