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- 21. How Do People Get to Know You?
- Sometimes, marketing is like pushing a rock up a hill. We feel like we are making progress, but we know that one slip of the foot can cause the rock to crush us on the way back down the hill. Successful ...
- Created on 02 August 2017
- 22. When Can You Start?
- Aim and fire. We can do without the "ready." When I ask friends or clients about the development of their platform, I frequently hear things such as "I'm getting my thoughts together and will start soon," ...
- Created on 01 August 2017
- 23. Do One Thing Well
- The one thing I hear most often from ministry and book authors is that they don't have time to do the work necessary to attract people to their platform. A platform is a place in which you show up every ...
- Created on 31 July 2017
- 24. Your Message of Hope
- If you are struggling to define the message of your ministry, how will your audience define you? What do you hear yourself saying most often? What do you wake up thinking about? What one thing do you ...
- Created on 28 July 2017
- 25. Does Your Ministry Deliver Competitive Advantage?
- The essence of an effective marketing strategy is to develop a clear and powerful competitive advantage. The thrust of a product or service advantage is to meet the felt needs of a customer in a better ...
- Created on 26 July 2017
- 26. Open to Closure
- As you glance at this image, do you anticipate the destiny of the drip from the faucet? The principle of closure refers to the belief held in the Gestalt school of psychology that the human brain perceives ...
- Created on 25 July 2017
- 27. Catch Me if You Can
- Haven't you noticed that when you chase something, it tends to be running away from you? Pushy sales people or advertising messages chase prospects. Push marketing lives for the chase. Push marketing ...
- Created on 19 July 2017
- 28. Slower and Better
- One of the most important lessons to learn in marketing is to get there slowly. The faster you try to race to get there, the longer it will take. There is always a temptation to spray and pray messages ...
- Created on 18 July 2017
- 29. Cause and Effect
- Marketers have been attempting to study cause and effect since the arrival of their first advertising invoice. If we pay our electric bill, we flip a switch and get lights. If we pay to fly across the ...
- Created on 17 July 2017
- 30. A Message for the Decades
- Fireflies are fascinating. They fly around in backyards and signal their mates with a flashing light. They signal until one specific response is returned from the ground. I wonder if the little insect ...
- Created on 12 July 2017
- 31. Do You Remember These Slogans?
- The term "effective frequency" hovers over media plans with a great cloud of doubt. What is "effective?" My proposed definition of effective is not veiled in the list below: Got milk? (used for 21 years, ...
- Created on 10 July 2017
- 32. Is Your Message Worth Repeating?
- Scientific rules are based on natural laws. Gravity works every time because of a law of nature. Airplanes fly when rules are followed. Medicine operates mainly within a set of rules. Law and accountancy operate ...
- Created on 07 July 2017
- 33. But One Thing Is Needed
- "Jesus answered her, 'Martha, Martha, you are anxious and troubled about many things. But one thing is needed. And Mary has chosen the good part, which shall not be taken from her'" (Luke 10:41-42). I've ...
- Created on 05 July 2017
- 34. The Second Click
- Marketing involves a process of opening doors. It's difficult to move someone from awareness of your product or service to the check-out counter by only opening one door. We live in the information age. ...
- Created on 30 June 2017
- 35. If You Can Help Me, Where Are You?
- If I was looking for your product or service today, could I find you online? Let's assume I can't seem to go through a day without fear. I'm looking for someone to provide spiritual guidance to help me ...
- Created on 29 June 2017
- 36. Back to the Future
- Jesus spoke about our eternal future. We pray, "Thy kingdom come." We have a spiritual goal to become more like Him and finish the race. People in need look forward to a time when their needs are met. ...
- Created on 28 June 2017
- 37. Should We Pray to Win?
- I've often wondered how God feels about competition. When two teams in a sporting event pray before a game, whom does God favor? This could have been a serious prayer in the Roman Coliseum! I thought ...
- Created on 27 June 2017
- 38. Pull to Open
- Influence is better than persuasion. Marketing should influence rather than persuade. When we consider the universe of marketing messages, we can only conclude that marketers have worked to develop the ...
- Created on 26 June 2017
- 39. Are You Shooting High-Quality Arrows?
- We send an arrow into the air and where it lands we know not where. I have great empathy for the archer. When we send our message of hope, we don't always know if the arrow finds the intended home. I make ...
- Created on 23 June 2017
- 40. Tell Me a Story About How You Help People
- What is it like to be helped by you? Do you offer a ministry, a way to help others, or perhaps a book? Does your message make it clear who you are and how you can help? A story isn't a set of bullet points. ...
- Created on 22 June 2017
