The Law of Listening

Gravity is a law. It works every time. That's the kind of law that marketing prospectors are trying to mine. (Getty Images)

There are no laws in marketing.

Sure, there are books that claim to include immutable laws, but the fact is, if there were laws, every marketer would be using the laws and enjoying a successful return on marketing investment.

Gravity is a law. It works every time. That's the kind of law that marketing prospectors are trying to mine.

But as long as consumers have minds, we can expect their minds to change with the whims of their preferences.

The best marketing strategy to understanding consumer behavior is to engage in routine conversations with past, present and future customers.

Marketing leaders must listen to customers prior to developing a message strategy.

Input precedes output.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.


Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.

The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.

Your Turn

Comment Guidelines
View/Add Comments
Charisma Leader — Serving and empowering church leaders